Customer Retention Is Vital for Startups. Here’s How to Do It

FAST FACTS Acquiring a new customer costs 5x – 25x what it costs to keep an existing customer Increasing customer retention by just 5% can boost profits from 25% – 95% Helping customers Get Little Unexpected Extras can be the GLUE that keeps them from churning Customers are what keep companies in business. If your startup is too focused on long-term gains, you may lose sight of the customers you need to stay loyal now in order to build growth….


Why Customers Leave — and How You Can Keep Them

FAST FACTS There are 3.8 billion customer loyalty memberships across the country. The typical consumer belongs to 13.4 loyalty programs on average. 54% of loyalty program memberships are inactive.   You worked hard to build your customer base. You spent long hours at the office; you read and replied to thousands of emails. It makes it that much more frustrating to discover that you are losing customers, especially if you can’t pinpoint why. Studies have shown that, outside of death,…


Why Smoking Is So Dangerous for Truckers — And How to Quit

FAST FACTS Long-haul truckers report cigarette smoking at a rate of 51%. Type 2 diabetes, cancer, stroke and heart disease are all more prevalent in smokers versus non-smokers. If you ask people who smoke, chances are high that they will tell you they wish they’d never picked up the habit. Studies have taken place over the years that prove smoking is a contributor to heart disease, cancer, stroke and other serious health conditions. The problem may be compounded for truck…


Avoid These Common New Trucker Mistakes

Beginning a new career is as exciting as it is nerve-wracking. People love or hate their jobs and will freely offer their advice either way. Trucking is no different. The allure of the open road is too much for some people to ignore, but reality doesn’t always meet fantasy. Like with any career, truckers just starting out trick over several common stumbling blocks. Some of those blocks are due to poor advice and some can be chalked up to an…


Gillian Pritchett Awarded Victims of Drunk Driving Scholarship

Atlanta, Ga. – Encore Protection is proud to announce Gillian Pritchett as the winner of the 2018 Victims of Drunk Driving Scholarship, worth $1,000. This scholarship is awarded to one qualified student who is the victim of a drunk driving accident, is the child or dependent of a victim, or is the spouse of a victim. Gillian has been the victim of two drunk driving accidents, one when she was 8 years old, and the other when she was 10….


How to Choose an Electronic Logging Device

If you are required to keep a log, pay close attention. By the end of the year, you will need to have an electronic logging device installed and working. All fleets and their drivers will be mandated to be in full compliance with the government’s new laws by December 19. Part of those laws require that drivers are using a compliant ELD. Before you run out and buy an ELD, you should know what they are required to do. A…


How to Make Your Cab More Comfortable for the Long Haul

If you are a truck driver, you know how many long hours you spend on the road. If you are uncomfortable in your cab, they can feel even longer. Hours and days spent sitting behind the wheel can wreak havoc on your neck, back and hips if you aren’t careful. The good news is, with a bit of thought and consideration, you can make your cab much more comfortable. If you follow these five tips for a healthier driving lifestyle,…


Why Self-Driving Truck Technology is the Future

Driving down the highway, you will pass at least one big rig. Semi trucks are the traditional method of freight transport in the United States, and we are used to sharing our roads with drivers who hold CDLs. Are you positive there was a driver in the last semi you saw? If you were in Arizona, there may not have been. The Future of Self-Driving Trucks Self-driving truck technology is the way of the future, and the future is here…


Trucker Safety Tips for Icy Roads

Driving on ice-covered roads can be a harrowing experience for anyone. Whether you are brand new behind the wheel of a big rig or have been driving for years, traveling on slick roads can be risky. Use the following tips to stay as safe as possible for what remains of the winter. Preparation Is Key You look out the window just before you take off. The skies look clear and you think you’re good to go. Don’t be that person….


Keep Your New Year’s Resolution with These Exercises for Truckers

You have all the best intentions to stick with your New Year’s resolution. You’ve noticed that you’ve put on a few pounds since you started driving across the open road, and now is the time to drop the weight. It seems like a good plan, but the more you think about it, the more you realize just how difficult it could be. After all, you’re still going to be driving a truck on a tight schedule for most of the…