Locked Out, Dead Battery and Flat Tires: How to Handle Common Roadside Emergencies

    Whether you’re heading on a cross-country road trip or running some errands in town, having a roadside emergency is always frustrating. Getting off-schedule can ruin your day — or your entire trip. A few of the most common roadside emergencies include getting locked out of your car, finding yourself with a dead battery, and getting a flat tire. There are plenty of ways you can handle these issues by yourself, especially if you know what you’re doing. But…


5 Reasons Customer Loyalty Programs Are Vital to Your Business

  Consumers have just about infinite choices when it comes to industries like yours, so their loyalty must be fought after harder than ever. One of the easiest ways to earn this trust is through value-add programs and services, which make choosing your business more rewarding compared to any competitors. Services like roadside assistance loyalty programs are often enough to push someone to commit to one company over another. In an era where customer acquisitions are getting more expensive than…


5 Tactics to Increase Customer Retention

FAST FACTS Nearly two-thirds of a company’s business is from existing clients and customers. Just a 2 percent increase in customer retention could save you as much as 10 percent a year. Members of loyalty programs spend about 15 percent more each year than other customers.   As we rush toward the end of 2018 and prepare for 2019, one of the main goals of every business owner is customer retention. Knowing who will be buying your goods and services…


Customer Retention Is Vital for Startups. Here’s How to Do It

FAST FACTS Acquiring a new customer costs 5x – 25x what it costs to keep an existing customer Increasing customer retention by just 5% can boost profits from 25% – 95% Helping customers Get Little Unexpected Extras can be the GLUE that keeps them from churning Customers are what keep companies in business. If your startup is too focused on long-term gains, you may lose sight of the customers you need to stay loyal now in order to build growth….


Why Customers Leave — and How You Can Keep Them

FAST FACTS There are 3.8 billion customer loyalty memberships across the country. The typical consumer belongs to 13.4 loyalty programs on average. 54% of loyalty program memberships are inactive.   You worked hard to build your customer base. You spent long hours at the office; you read and replied to thousands of emails. It makes it that much more frustrating to discover that you are losing customers, especially if you can’t pinpoint why. Studies have shown that, outside of death,…


Why Smoking Is So Dangerous for Truckers — And How to Quit

FAST FACTS Long-haul truckers report cigarette smoking at a rate of 51%. Type 2 diabetes, cancer, stroke and heart disease are all more prevalent in smokers versus non-smokers. If you ask people who smoke, chances are high that they will tell you they wish they’d never picked up the habit. Studies have taken place over the years that prove smoking is a contributor to heart disease, cancer, stroke and other serious health conditions. The problem may be compounded for truck…


Avoid These Common New Trucker Mistakes

Beginning a new career is as exciting as it is nerve-wracking. People love or hate their jobs and will freely offer their advice either way. Trucking is no different. The allure of the open road is too much for some people to ignore, but reality doesn’t always meet fantasy. Like with any career, truckers just starting out trick over several common stumbling blocks. Some of those blocks are due to poor advice and some can be chalked up to an…


Gillian Pritchett Awarded Victims of Drunk Driving Scholarship

Atlanta, Ga. – Encore Protection is proud to announce Gillian Pritchett as the winner of the 2018 Victims of Drunk Driving Scholarship, worth $1,000. This scholarship is awarded to one qualified student who is the victim of a drunk driving accident, is the child or dependent of a victim, or is the spouse of a victim. Gillian has been the victim of two drunk driving accidents, one when she was 8 years old, and the other when she was 10….


How to Choose an Electronic Logging Device

If you are required to keep a log, pay close attention. By the end of the year, you will need to have an electronic logging device installed and working. All fleets and their drivers will be mandated to be in full compliance with the government’s new laws by December 19. Part of those laws require that drivers are using a compliant ELD. Before you run out and buy an ELD, you should know what they are required to do. A…


How to Make Your Cab More Comfortable for the Long Haul

If you are a truck driver, you know how many long hours you spend on the road. If you are uncomfortable in your cab, they can feel even longer. Hours and days spent sitting behind the wheel can wreak havoc on your neck, back and hips if you aren’t careful. The good news is, with a bit of thought and consideration, you can make your cab much more comfortable. If you follow these five tips for a healthier driving lifestyle,…